Book publicity used to be fairly simple. Write the book, get it published, and then hire a publicist to promote it by getting reviews, interviews and other media coverage for a book tour. Today’s book market however, replete with savvy buyers plugged into new media methods of finding and getting their books, requires a whole new breed of book publicists who can meet readers in the many places they live—traditional media spots like radio, TV and print publications AND the vast, fast-moving world of Internet media.
Publicists Adapt to Changing Market
Book publicists are beginning to put a concerted effort into adapting to this changing market. PublishingTrends.com polled publicists for publishers and independent firms and agencies in 2008 and determined that more than 70% of the publicists devote half of their resources to Internet publicity and marketing.
The remaining 30% indicated they spend more than half of their focus on online strategies. What are the online methods they are spending so much time and energy on? Usually some combination of online media kits, blogging and virtual book tours, link exchanges, social networking, article publishing, podcasting/Internet radio shows, email newsletters and paid advertising/search engine marketing.
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